Shaw ’06 AGM

Posted by on Jul 8, 2011 in Manufacturer News | No Comments

In 2006 Shaw Communications requested the services of the Karo Group, an interdisciplinary design and branding conglomerate located in Calgary to create an environment that would transform one of their buildings into a breath taking venue for their 2006 AGM. Karo’s Creative Director, Michael Dangelmaier and Karo’s Director of Interiors, Keith Moe along with Beaubien Glover Maskell Engineering’s Ned Atkinson took on the task that would blend textile, lighting and kinetics to form a venue that would represent Shaw’s leading thinking within the communications industry though a reflection of the Rocky Mountains, Glacial forms and of course Northern Lights.

The design began with the addition of RGB LED uplights along the brow of the Shaw building on Barlow Trail and 32nd Street. From their a curved temporary lighting structure was winched in to position along the underside of the roof trusses above the front atrium known as ‘Shaw Street’. On this lighting structure was suspended 50 pan and tilt DMX RGB projectors. Below the lighting structure was suspended over a kilometer of fabric, cut in to ‘sails’ that would not only diffuse the color and movement of the lights but also gently sway with the buildings HVAC system and airflow created by over 800 moving people.

With the expertise of Karen Jacobs overseeing the the smooth running of the event and the dedicated work of Silver Moon productions who catered the event few people who attended would ever forget the transformation.